Additionally creating a site that is fully SEO optimised and geared around the user’s journey and ease of experience across all devices. The majority of the Advantage team’s effort is hidden in the code – creating a site that is as clean in the front-facing site as it is neatly linked and functioning in the back. Understanding the audience helped Advantage to make choices when it came to visual hierarchy and more importantly, the layers of SEO needed to be built in underneath and in plain sight.Ĭreating a distinct site that navigates easily in itself, but connects cleanly to the parent sites and background forms and processes. In the case of Citizens of Earth – A group travel company aimed at young adults seeking ‘off the beaten track’ adventures curated for excitement, fun and ethical travel. Problem is, there’s a watery gap that keeps you from accessing Appleton easily from Home Town. Main Walkthrough Appleton Farms is located to the north of Home Town, just beyond Mount Pom-Pom. In a tag team method, Headlands Brands would work closely with the client to understand the brand, and develop a visual identity and the came to Advantage to implement and optimise the visual and technical needs of the client. Images used for educational purposes only. Technically speaking, Advantage developed a WordPress multisite with Geolocation redirects and CDN for local website serving. Always a pleasure to work with the Izzy and the team at Headland. Loved being a little bit playful with the colours and subtle animations – making the site feel fresh and dynamic. A recent website we built in collaboration with a new international travel brand Citizens of Earth.
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